Everyday low pricing, (EDLP): Companies stress the continuity of their retail prices at a level somewhere between the regular, non sale price and the deep- discount sale prices their competitors may offer.
Walmart relies on EDLP to communicate to consumers that for any given group of often purchased items, its rices are lower than those of any other company in that market.
Walmart relies on EDLP to communicate to consumers that for any given group of often purchased items, its rices are lower than those of any other company in that market.